Privacy Policy
Effective Date: July 1, 2025
1. Introduction
2. Information We Collect
2.1 Personal Information
We may collect personal information that you voluntarily provide to us, including:
- Name and contact information (email, phone number, address)
- Date of birth and age
- Medical history and health information
- Insurance information
- Payment and billing information
- Photos for medical documentation and marketing purposes
- Communication preferences
2.1 Automatically Collected Information
We may automatically collect certain information when you visit our Website:
- IP address and device information
- Browser type and operating system
- Pages visited and time spent on our Website
- Referring website addresses
- Cookies and similar tracking technologies
2.1 Health Information
As a medical practice, we collect and maintain protected health information (PHI) as defined by HIPAA, including:
- Medical records and treatment history
- Procedure documentation and results
- Before and after photographs
- Correspondence related to your care
3. How We Use Your Information
3.1 Medical Care and Treatment
We use your information to:
- Provide medical consultations and treatments
- Maintain medical records
- Coordinate care with other healthcare providers
- Process insurance claims and billing
- Schedule appointments and follow-up care
3.2 Website and Service Improvement
We use information to:
- Operate and maintain our Website
- Improve our services and user experience
- Respond to customer service requests
- Send administrative information and updates
3.3 Marketing and Communications
With your consent, we may use your information to:
- Send promotional materials and newsletters
- Share before/after photos and testimonials
- Conduct patient satisfaction surveys
- Inform you about new services or procedures
3.4 SMS and Mobile Messaging
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties
4. How We Share Your Information
4.1 Healthcare Operations
We may share your information with:
- Healthcare providers involved in your care
- Insurance companies for claims processing
- Medical laboratories and imaging centers
- Healthcare clearinghouses for billing purposes
4.2 Legal Requirements
We may disclose your information when required by law:
- To comply with court orders or legal proceedings
- To protect our rights, property, or safety
- To prevent fraud or illegal activities
- For public health and safety purposes
4.3 Business Operations
We may share information with:
- Service providers who assist in our operations
- IT support and website maintenance providers
- Payment processors and billing services
- Professional advisors (attorneys, accountants)
4.4 Marketing Partners
With your explicit consent, we may share limited information with:
- Photography and marketing agencies
- Professional associations for case studies
- Medical device manufacturers for research
5. Data Security
5.1 Security Measures
We implement appropriate technical and organizational security measures to protect your information:
- Encryption of sensitive data transmission
- Secure server environments and firewalls
- Regular security assessments and updates
- Limited access to personal information on a need-to-know basis
- Employee training on privacy and security practices
5.2 HIPAA Compliance
We comply with the Health Insurance Portability and Accountability Act (HIPAA) and maintain appropriate safeguards for protected health information.
6. Your Rights and Choices
6.1 Access and Correction
You have the right to:
- Access your personal information
- Request corrections to inaccurate information
- Obtain copies of your medical records
- Request an accounting of disclosures
6.2 Communication Preferences
You may:
- Opt out of marketing communications
- Update your contact preferences
- Request confidential communications
- Choose how we contact you
6.3 Photo and Testimonial Rights
You may:
- Withdraw consent for use of your photos
- Request removal of testimonials
- Specify how your images may be used
- Limit distribution of your information
7. Cookies and Tracking Technologies
7.1 Cookie Usage
We use cookies to:
- Remember your preferences and settings
- Analyze website traffic and usage patterns
- Provide personalized content and advertisements
- Improve website functionality
7.2 Cookie Management
You can control cookies through your browser settings, though this may affect website functionality.
8. Third-Party Services
8.1 Service Providers
We work with third-party service providers who may access your information:
- Payment processors (e.g., Chase)
- Financing programs
- Appointment scheduling platforms
- Email marketing services
- Website analytics providers
8.2 Third-Party Websites
Our Website may contain links to third-party websites. We are not responsible for their privacy practices.
9. International Data Transfers
If you are located outside the United States, please note that your information may be transferred to and processed in the. United States where our servers are located and our central database is operated.
10. Data Retention
10.1 Medical Records
We retain medical records in accordance with applicable laws and professional standards, typically for a minimum of 6 years after your last treatment.
10.2 Website Data
We retain website usage data for analytical purposes as long as necessary for the purposes outlined in this policy.
11. Children's Privacy
Our services are not directed to individuals under 16. We do not knowingly collect personal information from children under 16 without parental consent.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page with a new effective date.